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Direct mail piece3/10/2023 ![]() The Earth Hour’s Candle Box was designed as a direct mail campaign to raise awareness about the amount of energy wasted by lights that are left on overnight. The ‘hand puppet’ idea was born from an A4 sized paper and engaged with students enough for them to pass their excitement onto their parents. Playschool chain, Planet Kids, created an invite to announce their Annual Day celebrations which was given to parents through their students. They are currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. Hell PizzaĪs part of their direct mail campaign, Hell Pizza came up with the concept of Mis-Fortune Cookies. This campaign was so successful that the agencies it was sent to called the company to ask for extras to bring home to their kids. In their direct marketing campaign Griffiths, Gibson and Ramsay Productions created a working record player out of cardboard. Now where have we seen this logo before… 5. The Theatre Academy in Bratislava used paper bags to invite members of the public to their performance of Shakespeare’s MacBeth. The letter inside could only be read when held under water – proving that water really is the source of all knowledge. To mark World Water Day, this mailer was sent out to companies and the press. On the end of the balloon string was the marketing message and event invite, making the follow-up sales call a welcomed experience. Land Rover used a balloon in a box to invite 100 customers to the opening of their Liverpool showroom. The ‘don’t ignore it’ campaign included fake money inserts as an attention grabber and the “Don’t throw away your money” flyer doubled-up as a freepost card. The concept behind the Perry Process campaign was to encourage manufacturing companies to sell their surplus or unwanted process equipment to the company in exchange for cash! Here are 10 examples of when new tricks are performed by the old dog itself…direct mail. Introducing yourself to ideal customers through a direct mail marketing campaign will help you get new business quickly and easily! Traditional direct mail often gets ruled as the ‘golden oldie’ of marketing, especially in this digital age where news is real-time, markets are crowded and content sharing is aspired to.
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